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Conversion Tracking & Analytics
Meta Pixel, Conversions API, GA4 and Google Ads tracking set up properly — so your ads optimize on real data and every decision is based on real numbers.
What's Included
Overview
Bad tracking is the silent killer of ad performance. If Meta and Google can’t see your sales correctly, they optimize for the wrong people — and you make budget decisions on the wrong numbers.
We audit, fix and set up your full tracking stack: Meta Pixel and Conversions API, Google Analytics 4, Google Tag Manager, Google Ads conversions and clear dashboards. The result: numbers you can trust and ads that learn faster.
Problems We Solve
What's Included
Key Benefits
Features & Details
Platforms
Shopify, WooCommerce/WordPress, custom sites and landing page builders
Server-side
Conversions API via Shopify integration, Gateway or GTM server-side
Deduplication
browser + server events matched correctly
Dashboards
Looker Studio dashboards combining ads and store data
How It Works
01
We check every tag, event and conversion action.
02
We map the events and goals your business needs.
03
We set up Pixel, CAPI, GA4, GTM and Google Ads conversions.
04
We test every event with real test orders and debugging tools.
05
You get a dashboard and a document showing what was set up.
Why Us
Results
Every new client account starts with a full tracking check
Accurate per-platform ROAS reporting for a client spending SEK 1.19M/year across Meta and Google
Case Study
Tracked spend, revenue, orders and ROAS per platform — allowing budget to be shifted between Meta (2.57×) and Google (4.64×) based on real data.
Results shown are from specific client accounts and time periods. Results vary by business, budget, product and market.
The Conversions API sends purchase and lead data from your server directly to Meta, so data isn’t lost to ad blockers or browser limits. For most stores running Meta Ads, yes — it’s essential.
No platform matches perfectly because of attribution windows and privacy limits. Our goal is accurate, consistent tracking you can make decisions on.
Most setups are completed in 3–7 working days, including testing.
Yes — collaborator/staff access to your store, plus access to your Meta Business Manager, Google Ads, GA4 and Tag Manager.
Packages
Every package is tailored to your goals — book a call for a custom quote.
A clear report of what’s broken
Custom quote
For stores running ads
Custom quote
For data-driven brands
Custom quote
Get a free tracking check and find out if your ads are optimizing on the right data.