Case Studies

Real Brands. Real Numbers.

A look at how we’ve helped e-commerce brands grow with Meta Ads, Google Ads, tracking and conversion optimization. Client names are kept private to protect their data.

Case Study 1

Swedish Pet Accessories Brand

We managed Meta and Google advertising for a growing Swedish pet accessories store, scaling to nearly 9,000 orders in a year at a 4.0× blended return on ad spend.

Industry

Pet products / e-commerce

Country

Sweden

Services

Meta Ads, Google Ads, tracking & reporting

The Challenge

The brand wanted to grow sales across two ad platforms without letting costs get out of control. They needed campaigns that could scale while keeping a profitable return, plus clear reporting showing which platform was driving revenue.

Strategy & Work Completed

Split budgets across Meta Ads and Google Ads based on each platform's return
Built Google Shopping and Search campaigns to capture high-intent buyers
Ran Meta Ads prospecting and retargeting with ongoing creative testing
Tracked spend, revenue, orders and ROAS per platform for monthly decisions
Shifted budget toward the best-performing campaigns and products

Results — Full Year 2024

8,901

orders

SEK 4.79M

tracked revenue (SEK 4,787,006)

SEK 1.19M

total ad spend (SEK 1,194,016)

4.0×

blended ROAS

SEK 537.81

average order value

Results — 30-Day Snapshot

1,304

orders in 30 days

3.46×

blended ROAS (SEK 669,359 revenue from SEK 193,650 ad spend)

4.64×

Google Ads ROAS

2.57×

Meta Ads ROAS

Case Study 2

Shopify Store Conversion Rate Optimization

A store spending more on Google Ads was getting worse results. We audited the full funnel to find out why.

Client

Shopify e-commerce store

Services

CRO audit, Google Ads analysis, funnel & checkout optimization

The Challenge

The store converted at around 0.54% — well below its 1.5% target. As Google Ads spend increased, ROAS dropped and cost per acquisition kept rising. Signs pointed to cart abandonment, checkout friction and ad fatigue.

Strategy & Work Completed

Full funnel review: ad → landing page → product page → cart → checkout
Identified checkout friction and cart abandonment points
Analyzed when scaling Google Ads spend stopped being profitable
Refreshed creatives to fight ad fatigue
Created a prioritized fix list and implemented quick wins

Case Study 3

US Digital Product Launch

Launch campaigns for a low-ticket digital product, focused on finding winning creatives and audiences quickly.

Industry

Digital products / self-improvement

Country

United States

Services

Meta Ads strategy, copywriting, creative testing

The Challenge

Launching a new low-priced digital product in the US market with a small test budget, high CPMs and no historical data.

Strategy & Work Completed

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Results shown are from specific client accounts and time periods. Results vary by business, budget, product and market.